L’initie is a line of luxury Korean skincare by Univera. I was responsible for the American design and direction for the launches of two skincare lines. These posed special challenges, working with four different languages and creating a new brand for the items to work in a new market. The launches were a big success. Vera Pure in particular was nominated at Supply Side West as an editor’s choice for Best New Product of 2019.
ClientUniveraRolePackaging Design | Art Direction | Brand Identity Design | Graphic Design | CopywritingCreditsDerek Winslow: Photography and Copywriting
