Univera is a health and wellness company with a focus on aloe products. I noticed that they were paying for two-color boxes with a plain logo and suggested we could provide customers with a more exciting experience for a similar cost. I was responsible for the overall design and art direction of the boxes and envelopes which were offered in 5 different sizes. I created custom illustrations that were inspired by the company’s vast aloe fields with an overall friendly feel. Customers loved the result and we saw better overall product referrals after their launch. The boxes were even striking enough to be featured in a photo by the New York Times in 2020.
ClientUniveraRolePackaging Design | Art Direction | Graphic Design | Illustration | Copywriting
